Best time to post on TikTok by day
The times below are in your audience's local time. They follow ordinary daily routines: a scroll before work or school, a break at lunch, and the evening, when most people are home. TikTok does not publish an official best time to post, so treat these as a first guess and replace them with your own numbers as soon as you have them.
Monday
7 to 9 AM, 12 to 2 PM and 7 to 10 PM. The evening is the strongest. Monday evening suits a video that starts something, such as the first part of a series or a plan for the week.
Tuesday
7 to 9 AM, 12 to 2 PM and 7 to 10 PM. The evening is the strongest. Tuesday is a plain working day, which makes it a good day to test: post at lunch one week and in the evening the next, then compare.
Wednesday
7 to 9 AM, 12 to 2 PM and 7 to 10 PM. The evening is the strongest. Midweek routines are steady, so if you only post once a day, the evening window is a safe default.
Thursday
7 to 9 AM, 12 to 2 PM and 7 to 10 PM. The evening is the strongest. Thursday evening is a natural time for things people save for the weekend: recipes, outfits, plans and places to go.
Friday
7 to 9 AM, 12 to 2 PM and 5 to 9 PM. The early evening is the strongest. Many people go out on Friday night, so the evening window starts earlier and ends sooner than on other weekdays.
Saturday
10 AM to 1 PM and 7 to 11 PM. The evening is the strongest. People sleep in and stay up later, so skip the early morning and post in the late morning or the evening.
Sunday
10 AM to 2 PM and 6 to 9 PM. The evening is the strongest. Sunday evening, when people get ready for the week ahead, works well for planning, reset and how-to videos.
How to find your own best time
A general chart can only guess. Your followers live in particular places and keep their own hours, and TikTok shows you when they are active. Menu names change a little between app versions, but the steps are roughly these:
- Open TikTok, go to your profile, tap the menu and open TikTok Studio, then Analytics.
- Open the Followers tab and scroll to Follower activity. It shows the hours and days your followers were most active. Check which time zone the chart uses and convert it if it isn't yours.
- On the same tab, look at where your followers are. Set the largest location as "Where most of your audience lives" in the tool above.
- Pick 2 or 3 windows and test them for two weeks. Post similar videos in each window and compare how many views and how much watch time each one gets in its first day.
- Keep the window that wins, and check again every few months, since audiences and habits change.
On a new or small account, the follower activity chart may be empty or too thin to read. Use the windows above until it fills in.
Does the time you post matter?
Less than the video itself. TikTok can keep showing a video to new viewers for days, so a strong video posted at an odd hour can still do well, and a weak one will not be saved by perfect timing. What posting time does affect is the first hour or two, when early viewers react to the video. Posting when your audience is awake and scrolling gives it the best chance of a good start. After that, spend your effort on the hook, the first few seconds and posting regularly.
