How it works
- 01
Pick a formula
By views is best for a single video. By followers is how brands often compare accounts.
- 02
Enter your numbers
Use one video, or the average of your last 10 videos for a fairer picture.
- 03
Read and share
You get your rate, where it sits on a rough scale, and a link that reopens the same result.
Frequently asked questions
How is TikTok engagement rate calculated?
By views: (likes + comments + shares) ÷ views × 100. By followers: (likes + comments + shares) ÷ followers × 100. Some people also count saves; this calculator lets you add them.
What is a good engagement rate on TikTok?
There is no official benchmark. As a rough guide, by views: under 3% is low, 3 to 6% is common, 6 to 10% is strong and above 10% is excellent. Rates vary a lot by niche and account size, so compare yourself with similar accounts.
Should I use views or followers?
Views, for most purposes. On TikTok most views come from the For You feed, not from followers, so engagement by views tells you how a video actually performed.
Why do small accounts often have higher engagement?
Smaller audiences tend to be more tightly connected to the creator, so a larger share of viewers interacts. As an account grows, reach spreads to more casual viewers and the rate usually drops.
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